Good morning everybody. It has been more than two weeks since our little adventure in Berlin with Zalando for the Zalando Blogger Awards 2014 (see post about it here!) hold in their sky lounge on top of Berlin where I won the Newcomer Award and I still feel so lucky and proud about it.


Hello lovelies! I hope you’ve caught on to how much I’m loving crop tops currently, because it looks like I may have found my new favourite wardrobe staple! I’ve given a lot of thought to the different ways you can wear crop tops and spent hours planning outfits


Happy sunday ladies and gents, today we are finishing with the series arisen from our collaboration with Hermes. All the garments worn in the past two posts are from their current Spring/Summer 2014 collection!

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A warm welcome to the new The Fashion Fraction everybody. Feeling so lucky to publish the second outfit we shoot in collaboration with Hermes on the upgraded platform today.


Drum rolls, drumm rolls! The curtain is up! Since today The Fashion Fraction shines in new splendor after months of brainstorming and scribbling followed by first drafts on the computer, programming and the final result that is the frame of TFF from now on!