“Fuck Trends!” is my usual attitude as I always wear what I like and most definitely not what others dictate. Eventually, I have always been a little rebellious – ask mom! But then there are these trends which absolutely got me.

“Fashion blogs are the biggest bullshit” Vice headlined bold last summer and caused a storm of protest within the German speaking blogosphere. Now, almost one year later, I stumble over two more critical posts. But this time written by (ex) fashion bloggers themselves. So, does the world need fashion blogs?


Shop my Picks

A personal selection of the latest fashion IT-pieces

Beginning of April. I’m sitting in front of my MacBook, my mouth open, my eyes sparkling. Slowely I’m scrolling my way down through the open browser window while my jaw is dropping more and more and my eyes already sparkling like a high-carat diamond.


#Foodporn records about 54 million of tags on Instagram whereas #Shoeporn doens’t even reach a tenth. So I’m asking myself instinctively, are there not enough hot shoes out there???

First of all, a big virtual hug and a dozen of kisses t0 all those of you who left such lovely words on my Instagram and under my first post of the series shot in Paris as the first swiss blogger collaborating with Louboutin. You guys are the very best! Without doubt!


Happy monday morning my loves. As announced via an instagram preview yesterday, today the big photo series produced in Paris in cooperation with notorious red soles is about to start. Yes, as the first swiss blogger I had the honor of collaborating with no less a brand than Christian Louboutin.


Tomorrow it’s that time again, it’s Mother’s Day and for mommy only the best is good enough. Because mommy IS the best. With this in mind, let me share my personal thankyou to my mam one day earlier.



It’s 9.45PM and I’m sitting in the train from Paris to Zurich.



Actually I am somebody who likes variation. I always order another dish in the restaurant. I prefer to plan vacations in countries I’ve never been before. I never purchase products in multiple versions. No, rather I try something new. But sometimes one breaks up with habits. Especially if one’s in love…


Two months ago. 6AM. The alarm rings, I’m jumping out of the bed. Off to work where I’m going to be until 6PM. One hour train and bus drive later I’m back home. Training for now, than I boot up my MacBook. Ping. Ping. Piiing. One email after another shows up as a teaser. The article for tomorrow needs to be scheduled. My To Do list lies next to me – I peruse it. Until 1AM I’m typing lines after lines. Now the most important e-mails are answered. My post for tomorrow is ready. I hop into my bed. The alarm rings at 6AM…