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BLOSSOMS

April 24, 2014


The outfit you can see right above and in all these pictures in general is probably one of my top 10 favorites of summer outfits I've ever posted on the blog. I know, I know, it is so simple. Just a dress, a pair of sandals and a mini bag. But let me tell you that when I spotted these drolly shoes on the outnet few months ago, it was all over with me. A few weeks later I spotted this Ralph Lauren dress online and once again it was all over with me. During the hot season I am always in that bohemian dressing mood and somehow I feel like these pieces suit me quite well. The dress clearly had to be mine. So what you actually see while watching these photos is a combination of all my current favorite new-in pieces in my wardrobe. 

Probably it's not only the outfit itself that makes this post to one of my favs but also the incredibly beautiful weather we enjoyed during our 5min shooting right outside of my apartment. Furthermore the pictures have been taken weeks ago and – if I remember correctly – it was one of the very first summer days (in terms of warmth and clear blue sky) after the long, cold winter. Look at all those blossoms in the background, pure beauty of nature, isn't it? So much looking forward for all the upcoming summer days filled with colorful blossoms everywhere in the city until september when autumn slowly starts to come closer again. Urgh, why am I actually talking about autumn already? I seriously should not think that much ahead but instead live in the present and enjoy the summer first of all. Have a sunny and enjoyable day!

Get the look 
Boho Dress: Ralph Lauren
Heels: Tory Burch
Gray Bag: Rebecca Minkoff
Earrings: Gucci

Photography:  Joy Oelen / Edit: Me

FILM NOIR

April 22, 2014


Happy tuesday and happy back to work day, peeps! I hope you all enjoyed some wonderful free days with the ones you love. I am actually quite glad the chocolate days are finally over now, I can't deny I am huge chocolate addict and simply can't resist any chocolate bunny or egg my eyes spot and believe me there were many! I turn into a little chocolate monster during easter days every year again but hey, easter is the best excuse for my obsession. Due to the sugar overdose during the past days I now totally feel like I nourishing my body with some clean food during the next days. So, lots of vegetables and fruits on my meal plan this week. 

Do you remember when I posted a selfie wearing this look a month ago? Well yah, this is an outfit that has not made it on the blog since a month due to so many posts I had to squash in because they had priority for different reasons. But here it finally is and I still love it as much as on the day I have been wearing it. I mean, how perfect is this sweater? Especially for the current weather in Switzerland. So guys, I'm off to nibble on a carrot or something else healthy for breakfast. Have a good start of a short work week. See you again at thursday for another outfit post! 

Get the look 
Oversized Turtleneck Sweater: Just Cavalli (sale now)
Chiffon Skirt: asos
Rockstud Bag: Valentino
Earrings: Gucci
"Film Noir" Sunglasses: Persol
Watchtwice Watch: Alfex
White Pumps: Saint Laurent Paris

Photography:  Joy Oelen / Edit: Me

NRJ FASHION NIGHT EASTER GIVEAWAY

April 21, 2014


The Fashion Fraction und NRJ Fashion Night Co-Sponsor Swarovski halten ein spezielles Ostergeschenk für dich bereit! Wir verlosen 3 x 2 Tickets an die NRJ Fashion Night am 3. Mai 2014 in Zürich.

Wie ihr teilnehmt? Ganz einfach:
1. The Fashion Fraction auf Facebook liken
2. Swarovski auf Facebook liken
3. Hier einen Kommentar mit der Antwort auf folgende Frage "Wer ist das aktuelle Kampagnengesicht von Swarovski?" und deiner E-Mail-Adresse hinterlassen.

Viel Glück und frohe Ostern!


The Fashion Fraction and NRJ Fashion Night Co-Sponsor Swarovski hold ready a very special easter present for you! We raffle off 3 x 2 tickets for the NRJ Fashion Night at May 3, 2014 in Zurich.

How to Participate? Well, it's pretty easy:
1. Like The Fashion Fraction on Facebook
2. Like Swarovski on Facebook
3. Leave a comment right here with the answer of the following question "Who ist the current face of Swarovski?" and don't forget to add your email address as well

Good luck and happy easter!

WHERE I LIVE

April 20, 2014

Chairs: Impressionen / Side Table: Safavieh via Westwing


Happy sunday ladies & gents. Thank you for coming back again and reading these lines. Todays post is a very very very very.... long planed one. Do you remember my posts about three months ago? When I was telling about my the new apartment I moved in? Times flied by quickly and now three month later my flat is finally (almost) fully furnished and picture-ready. So curtain up, here it is, the "Where I live" article which allows everybody of you a little insight in my new home. I guess I don't need to tell you guys very much more but rather let you enjoy the pictures. 

Just in case somebody of you is currently looking for furniture or decor inspiration for their own home, you will find the brands and online shopping destinations of a few pieces visible right underneath the pictures. Luckily during my research of how I want my flat to look like, I came over a webshop called Westwing! The very simple concept of the shop: Every day you will find a handful of new furniture/decor proposals that only last for a few days and are limited in stock. Honestly I bought almost my whole furniture (except the big pieces such as my 4 meter wardrobe and 2.5m shoe closet) through this shop as they offer exclusive pieces for super reduced prices. Those low prices were not the only reason why I get totally obsessed with shopping on Westwing! Actually it were rather the exclusivity of the offered pieces/brands that are often not available in my country. I was very important to me to create something individual, with pieces I wont spot in every other apartment I walk in. So I chose to take a little more money in my hands and invested in hand picked pieces from Westwing and some not yet well known shops instead of heading for crazy furniture shopping at IKEA. I won't lie, for sure I was picking pieces at IKEA as well but wanted to resist furnishing my whole room with their stuff.

Oh dear, despite I wanted be brief for once, I ended up writing non-stop. Anyway, I hope you will like the pictures and might find a perfect shopping place in Westwing as well. I am still checking their store almost daily always searching for little treasures and decor elements to make my home prettier and prettier. By the way, if you register here! you will receive a starting credit of CHF 15.– as a gift. So what are you waiting for?! Lots of love from Switzerland!

Agenda: Chanel / Earrings: Gucci / Unpacked Bangles: Swarovski

"OSTERZUCKER" BY MUGON

April 19, 2014


Good morning everybody. For today I prepared another event post that allows everybody of you a little insight in where I spent my past tuesday evening: The "Osterzucker" (Engl.: Easter sugar) Event of an aspiring swiss bag label called "Mugon" where Anna Jost (in the third picture), the beautiful and super talented designer of each and every piece, presented the new collection for Spring/Summer 2014. At the very beginning let me tell you just a few words about the brand itself. The brand name "Mugon" stems from the Japanese language where the word means as much as "Silence" and I absolutely underline this motto for the whole collection due to the modest style every piece serves! Consummate clean lines and stylish understatement come upon usefulness and premium material as well as workmanship. At this point I need to mention that all the bags are handmade under fair working conditions and payment in a small craftsmanship in Venetia where love for details loom large. Ladies, what more could one want? Style, functionality and fair production! That's it! That's all!

The event took place at the very top of the "redbox house" with a mind-blowing few over the glimmering Lake Zurich in the sunset light. Swiss singer/songwriter Lea Lu who is the brand ambassador of Mugon was giving a private concert with even yet unreleased songs which obviously touched everyone's heart and soul. Without doubt the ambience was magical and played a big part in the snuggly atmosphere while the bags were still in focus and every single guest seemed to fell in love with at least one of the presented pieces. Shall I reveal my very own favorite? Well, it's the pistachio clutch with the blonde braid band (check the fourth picture). Isn't it absolutely breath-taking? On the one hand totally outstanding on the other still reserved thanks to the soft tones. An absolute must have in my spring summer wardrobe! But actually I am a big fan of almost every piece as mentioned above, those bags actually serve every crucial point that is important to me in terms of bags, well, in terms of clothing in general. What is you favorite? I am curious to hear your thoughts in a short comment. Let me know. 

By the way, almost all of the bags you can spot in the following images are ready to order on the Mugon online shop. So make sure to pay a visit if there is one or more pieces you fell in love with. Furthermore you can visit the designers by prior appointment at Heinrichstrasse 267A, 8005 Zürich. Wish you a wonderful easter weekend (again) and if you are from Switzerland, don't miss your chance to win one of 3 x 2 Tickets for the NRJ Fashion Night here!

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