Good morning everybody. For today I prepared another event post that allows everybody of you a little insight in where I spent my past tuesday evening: The “Osterzucker” (Engl.: Easter sugar) Event of an aspiring swiss bag label called “Mugon”where Anna Jost (in the third picture), the beautiful and super talented designer of each and every piece, presented the new collection for Spring/Summer 2014. At the very beginning let me tell you just a few words about the brand itself. The brand name “Mugon” stems from the Japanese language where the word means as much as “Silence” and I absolutely underline this motto for the whole collection due to the modest style every piece serves! Consummate clean lines and stylish understatement come upon usefulness and premium material as well as workmanship. At this point I need to mention that all the bags are handmade under fair working conditions and payment in a small craftsmanship in Venetia where love for details loom large. Ladies, what more could one want? Style, functionality and fair production! That’s it! That’s all!

The event took place at the very top of the “redbox house” with a mind-blowing few over the glimmering Lake Zurich in the sunset light. Swiss singer/songwriter Lea Lu who is the brand ambassador of Mugon was giving a private concert with even yet unreleased songs which obviously touched everyone’s heart and soul. Without doubt the ambience was magical and played a big part in the snuggly atmosphere while the bags were still in focus and every single guest seemed to fell in love with at least one of the presented pieces. Shall I reveal my very own favorite? Well, it’s the pistachio clutch with the blonde braid band (check the fourth picture). Isn’t it absolutely breath-taking? On the one hand totally outstanding on the other still reserved thanks to the soft tones. An absolute must have in my spring summer wardrobe! But actually I am a big fan of almost every piece as mentioned above, those bags actually serve every crucial point that is important to me in terms of bags, well, in terms of clothing in general. What is you favorite? I am curious to hear your thoughts in a short comment. Let me know.

By the way, almost all of the bags you can spot in the following images are ready to order on the Mugon online shop. So make sure to pay a visit if there is one or more pieces you fell in love with. Furthermore you can visit the designers by prior appointment at Heinrichstrasse 267A, 8005 Zürich. Wish you a wonderful easter weekend (again) and if you are from Switzerland, don’t miss your chance to win one of 3 x 2 Tickets for the NRJ Fashion Night here!


  1. Those braid clutches are quite interesting!<br /><br />Cheers,<br />L A<br /><a href="; rel="nofollow"></a><br /><a href="; rel="nofollow">.follow RAVISHING on Bloglovin’ here.</a><br /><a href="; rel="nofollow">.follow RAVISHING on Facebook here.</a>

  2. adorable!<br />xx<br />daniella<br />

  3. tolle Bluse trägst du! <br /><br />

  4. The bags are absolute heaven, and you look so pretty!<br />Mafalda ❤<br />

  5. Amazing post)<br /><br /><a href="; rel="nofollow">SUMMERCAFFE FASHION BLOG</a><br /><a href="; rel="nofollow">SUMMERCAFFE FASHION BLOG FACEBOOK PAGE</a>

  6. Hola querida Michele precioso tu publicación y por supuesto tu look, me encanto tu blog, te sigo de inmediato, besos :)

  7. Love your top! You are so pretty!<br /><br />x Kenzie<br /><a href="; rel="nofollow"> </a>

  8. These bags look so lovely! Your outfit is perfection! The maroon bag caught my eye! <br /><br />xo, Vanessa <a href="; rel="nofollow">(Delightful Sunflower)</a><br />

  9. Hola querida Michele precioso tu publicación y por supuesto tu look, me encanto tu blog, te sigo de inmediato, besos :)

  10. Look as nice event! like your stripes blouse, have a nice weekend and tahnsk for visit to my blog :)<br /><br />

  11. your looks are just amazing!!!!<br /><br />

  12. wow, the bags are really beautiful! love them all, but especially the nude leather ones! &lt;3

  13. Sounds fun! Nice pics!<br />V.<br />

  14. Great outfit and lovely smile :D Those bags were awesome :D <br /><br />

  15. Great pics and beautiful bags!<br />Kisses<br /><br />NEW POST<br /><br />

  16. I love that first photo of you, you look so cool :)<br /><a href="; rel="nofollow">Fashion latte with vanilla</a>

  17. I love your shirt!<br /><br />Between coffee breaks, NEW IN and fashion details (+ 38 EASTER OUTFITS) on <a href="; rel="nofollow">lowbudget-lowcost Fashion Blog</a> <br />

  18. Great post,<br /><br />Lots of love.<br />

  19. Great striped shirt! You look great!<br />

  20. Love your look :)<br /><br />The Cutielicious<br /><br />Federica<br />

  21. lovely outfit!<br /><br />xx<br />

  22. you look fab! love this<br /><br /><a href="; rel="nofollow">This Girl Loves Chic</a> <br /><br /><a href="; rel="nofollow">Facebook : ThisGirlLovesChic</a> <br /><br /><br />xx

  23. nice post and I like your look for this event :) <br /><br />

  24. Looks like such a lovely event! Shame I don&#39;t live in Zürich no more would love to see the bags myself!<br /><br />Much love xxx<br /><a href="; rel="nofollow"></a>

  25. great photos…<br />xx<br />http://littlemisstwiggy.blogsp.....dress.html

  26. You look really happy and relaxed! Lovely pics :)<br /><br /><a href="" rel="nofollow"> Head Enough </a>

  27. Great photos and the bags look great! :)<br /><br />Love,<br />Ericka of<br />bloglovin:<br />

  28. You are pretty and love these pics and bag, nice.<br /><br /><br />Thanks for your comment.<br />Come check my new post<br />See you soon <br />

  29. Lovely pictures! Those bags look amazing, and I love your striped shirt!<br /><br />

  30. Lovely photos, nice look!!!<br />Kisses<br /><br />http//

  31. Lovely look :)<br />Great post!!<br />

  32. Great pics! You was super cool, I love every details of your outfit!<br />Happy Easter<br /><br />Viky — <a href="http://mysecretfashionpoison.w.....&quot; rel="nofollow">MySecretFashionPoison</a>

  33. You look very cute! Love the bags!<br /><br /><br /><br />

  34. you look amazing :) cute outfit :)

  35. The bags are really nice and the clutches are so interesting! Very different :) Looks like a fun event!<br /><br /><a href="; rel="nofollow">Away From Blue</a>

  36. Sounds a very nice event, you are right, that clutch is too cute!:) Happy Easter weekend! xo

  37. This looked like a lot of fun…you look wonderful. Thank you for visiting my blog doll, I hope you have a marvellous Easter weekend xx<br /><br />Kizzy @ <a href="http://thedaintydollshouse.blo.....&quot; rel="nofollow">The Dainty Dolls House</a><br />

  38. These bags are so cool! I love your necklace too!

  39. nice pics!!; ]<br /><br />xoxo<br /><br />new post <br /><br />

  40. Nice:)) x<br />Bianka<br />

  41. Nice post,kisses.<br />

  42. Seems like such a nice event !<br />Sara,<br />

  43. Great photos, looks like you had so much fun dear xx<br /><br /><br /><br /><b></b>

  44. These bags are stanges but originals ! I like it. <br />Nice photos !<br />Johanna<br />

  45. These bags are really pretty! x<br />

  46. There are some really great looking bags here. Looks like you had great time on this event.<br /><br />

    • Really amazing designs!<br /><br />Kisses from <b><a href="; rel="nofollow"></a></b><br /><br />Today I bring you <b>my last New Ins in my Jewel Bos….amazing accessories for next outfits!!!</b> <br /><br />

  47. Lovely photos! Great style!<br /><br />Evi xoxo<br /><br /><a href="http://thenotebookofafashionlo.....&quot; rel="nofollow">The Notebook of a Fashion Lover</a><br />